The truth is that sometimes there are slow sale days that leaves me wondering what to do. Not that there wasn’t anything for me to do, but that I didn’t know what I should do.
Let me explain.
If you run a business, you know that there is always something to do. But there are a lot of things to do that don’t directly bring you sales. Sometimes it’s hard for me to focus on these types of things because it’s hard to see the effect they have on my business. But there are really are a lot of things you can do, even though they may not immediately bring you sales, that will definitely improve your business as a whole.
Here’s a few things you can do to indirectly help your business when sales are slow:
Don’t watch your sale count – Perhaps the most important thing! No good can come from staring down those numbers. “Yay, sales are slow” said no one ever (Ok it’s possible I have said this after Valentine’s Day madness). Watching sales come in slowly will do nothing for your productivity and if you’re like me, possibly stress you out a little bit. Instead of focusing on this, focus on how you can make your business better.
Read blogs – While sitting down and reading may seem like time better spent working, reading blogs is a great way to get inspired. It is especially important to seek inspiration when your shop is in the middle of downtime. Reading what other bloggers are up to can help kick you into gear and make you want to put that newfound passion into your business.
Browse Pinterest – Yup. I am telling you to check out the time suck that is Pinterest. Pinterest is actually a valuable resource for seeing “what the people want.” Watch what they are pinning, see what is trending. Also, repin! A lot of people get notifications when their pins are repinned. They may come check out your profile (and you have your products pinned right??)
Update your Etsy tags – Just the other day I was adding new cards to the shop (this one is my fav!) and I realized I had some old tags on my products. Think about the time of year it is, what holidays are coming up, what people are searching for right now (Ex: back to school, fall, teacher gifts) and tag your fitting products accordingly.
Write a blog post – Blogging is a great way to connect with others and these relationships can have a huge impact on your business. Think about all the collaborations you’ve seen between small business owners and bloggers. If you create a friendship with other bloggers they can (and will want to) help you promote your own business.
Being a business owner doesn’t mean you have all the answers. It doesn’t mean you know exactly what you’re doing and you’re always doing it. In fact, it brings a lot of uncertainty and self-doubt. It brings over-analyzing the tiniest, most ridiculous little details (at least I’m hoping I’m not the only one who does that). While it’s easy to get caught up in things like sales count, remember there is so much more to running a business. Remember the big picture.
Do you have you tips for improving your business during slow season? I’d love to hear! xo JA