Valentine’s season was stressful as usual but I honestly think it could have been a lot harder. As years go by, my business is evolving. I’m learning and making changes accordingly. I’m transforming my little Etsy shop from a hobby to a real profession.
It was never my dream to own my own business. I never took a business class. It was not on my radar. I just thought I would work for someone else my whole life because that’s “what people did.” This path was definitely an unforeseen one but I’m glad I found my way to it.
I think the unconventional route is more rewarding because it’s often more difficult. Being self-employed is so demanding. It is a constant battle of staying relevant, known, good, inspired. It is a constant job that never ends, no matter the time or the day of the week.
There are so many keys to having a good business that are far beyond the product. You have to consider things like efficiency, value, credibility, demand…I’ve been thinking a lot about all of this lately.
I feel like I have a solid base for my business but there are still so many ways to improve and grow. There are so many possibilities outside of Etsy that I never dreamed of before. Things I’m still learning about. That’s what this year is about for me. Taking these steps to turn my online shop into a more profound, professional business.
I dream of trade shows. Sales reps. A team. An outside office space. A new website.
I have a lot of work to do. It never ends does it?
But…I wouldn’t have it any other way.