It always starts with laughter. Laughter and a compliment. “This would be perfect for so-and-so!” “Omg that is so true!” Then comes the “Can I take a photo of this to send to my friend?”
Maybe they didn’t mean it as a burn, but to me, that’s a burn.
Not wanting to upset the
customer, I said “sure.” Then I thought about the text that would go out. A shitty picture of a card in a cellophane sleeve. Yuck.
I immediately asked myself why the eff I allowed it. To satisfy someone who opted out of spending $4 in support of a handmade business to send out a text for immediate free gratification?
What if the woman had bought the card? What if she took the time to write a hand-written message inside, address it, stamp it, and send it?
What if the recipient opened her mail box to see a surprise card from her friend, just because?
You see where I’m going with this?
I get that this is where society is headed. Why take the time to send an actual card when you can write on Facebook walls from your phone? To me, the answer is obvious. Because it means more.
And also, in case there is ever any confusion in the future, Julie Ann Art does not make e-cards. ;]